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Living in the same house was about the most common thing brothers Dan and TimWaggoner shared growing up – they couldn’t be more different. Dan was the creative dreamer and Tim was the passionate pragmatist. Finishing high school, Dan went on to study film and graphic design, while Tim worked towards a commerce degree. Despite growing up more like mortal enemies than friends, as most brother do, they found themselves gravitating back to one another after spending years apart during university. It was through their differences that Dan and Tim discovered a common goal to create products in a more authentic, meaningful manner. Their differences have become their greatest strength in complimenting one in other throughout an adventure several years in the making. With no experience in the eyewear industry, they founded Loch in their hometown of Lakefield, ON, taking on considerable risk in trying to bring their eco-friendly, ancient, water-recovered eyewear to market. Having only just launched their first collection in the spring of 2017, Loch won the Peterborough Bear’s Lair business competition, was successfully funded on Kickstarter and featured on Fashion Canada, CBC, Treehugger and other media outlets.
Loch crafts stunning, eco-friendly eyewear from 500+ year-old timbers recovered from the depths of Canadian waters. Originally lost in the logging boom, this wood has rested undisturbed under water until now, achieving unparalleled beauty, quality, and character. Loch utilizes proprietary handmade processes to transform this old-growth wood into lightweight, comfortable frames that are backed by a unique repairable three-year warranty. Lochs are as stylish as they are eco-friendly, and Dan and Tim are excited to continue pioneering new products in the eco-fashion space.
500 year-old wood recovered from the depths of the Great Lakes. Italian polarized lenses. Spring hinges.