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Pure Colour Baby

Lindsay Down

Kingston, Ontario, Canada


As a successful interior designer and colour expert, Pure Colour Baby’s Lindsay Down has spent more than 15 years helping clients redesign their homes and offices into beautiful spaces balancing form and function with gorgeous combinations of colours and prints. When she had children of her own, she set out to find baby clothing that - just like the rooms she’d created for her own clients - was not only beautiful to look at, but comfortable and practical to live in. Finding few options available, she soon began making her own. Within a few years, her passion for sewing comfortable, stylish and practical clothing for her own children using organic, long-lasting materials had grown into the Pure Colour Baby line of apparel and accessories.

A mother of two proud to design and produce every item with care from the company’s Ontario studio, Lindsay draws daily inspiration from her own children - as well as those who’ve become part of the Pure Colour Baby family. Channeling the same creativity she honed over years of delivering beautifully functional interior spaces, Lindsay designs eco-conscious garments that combine colours and comfort babies will love alongside touches like adjustable lengths and grow-with-me fits for long-lasting, high cost-per-wear results.

Why We’re One of a Kind

We love making high-quality, stylish baby clothes using organic materials and a grow-with-me philosophy.

Beautiful colours, high-quality materials, a comfy fit and an emphasis on sustainability are basic principles of our growing brand. For every piece we design and sew in our Kingston, Ontario studio, we pair an exceptional attention to detail with carefully-sourced GOTS certified organic fabrics manufactured with non-toxic inks and dyes. Our grow-with-me philosophy means many of our clothes are designed with adjustable features that extend the life of the garment, allowing our clothes to last comfortably through multiple sizes. Combined with our high quality fabrics and materials, our garments reduce your cost-per-wear dramatically.

We use super soft organic cotton fabrics and sew every item with comfy seams and non-elastic waistbands to help your little one play freely now - and in the months and years ahead.

Babies deserve to be comfy!

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Primary Materials

GOTS Certified Organic Cotton (see individual listings for fabric content), Thread, KAM Snaps

Shipping Policy

All of our items are ready to ship and will be packaged and mailed within 3 business days. We ship within Canada, to the USA and Internationally.

We ship many of our orders by oversized Lettermail which does not come with tracking. If you would like tracking, please select Expedited Parcel when purchasing.


Our goal is to have happy customers. If you are unsatisfied with the items or customer service in any way please contact us right away. Refunds will be made at our discretion. Cost of return shipping is the buyer's responsibility. Returned items must be unused and in the same condition as they were when shipped.