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E is for Embroidery


A to Z of Craft

Welcome back to our ongoing series A to Z of Craft! This series showcases the different materials, tools and techniques our artisans use to create their one of a kind pieces. From traditional to innovative, by highlighting how our makers create, we are here to celebrate craft in all its wonderful iterations.


This time we spoke to Jordan de Ruiter, whose work epitomises creative, wonderfully whimsical and unique use of embroidery to bring her collection to life. She told us all about her self-titled line, when she started creating, her inspirations, her fabric choices and why her products are One Of A Kind.

How long have you been in the show?

Spring 19 was my second show! (I have done the Etsy section once before too!)

For those that do not know, could you tell us about your craft?

I'm a clothing designer that works mainly with dresses and lingerie, and I focus making flattering silhouettes that I make in unique and whimsical fabrics. One of my most popular items for the last 2 years have been my embroidered lingerie sets.

Tell us more about your making process

I source unique fabrics from all over the world and create simple yet flattering lingerie pieces with them. The embroidered tulle is cut to size, backed with a nylon mesh and lined with an organic cotton. They are then edged with elastic and the hardware is added.

Tell us why this process is One Of A Kind!

Due to the nature of how they are made the embroidery doesn't always show up the same way on each item - making them all unique!

What inspired you to start creating?

I started my line and sold to my first boutique when I was still in high school, and it's just grown since then! I have been doing it full time since I was 22 and am constantly trying to find new things to make. I've always been drawn to things that are a little whimsical and unique which is why I have such a great time sourcing interesting fabrics to work with.

How did you start working with this technique?

The lingerie aspect of the line came about a few years ago when I thought the brand needed a refresh with some lower priced items. I make gowns from a lot of the same embroidered tulle that I use for the lingerie and wanted items that were more accessible for the every day person. Not everyone has an excuse to wear a gown but you can slip on a pretty bralette or a fancy pair of panties any day!

Tell us you favourite aspect of being a part of the One Of A Kind community

Getting to talk to customers! As someone who works alone, dealing with most customers behind a screen, it's great being able to see what people are drawn to and what styles get the most excitement from people.

Do you have anything coming up we should look out for?

I am constantly sourcing new fabrics so release new styles very often- watch this space!


Like what you see? Shop Jordan de Ruiter here!

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Follow Jordan de Ruiter on Instagram.


Would you like to have your OOAK craft showcased in this series? Click the link here to submit your entry!