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Selfish Swimwear

Selfish Swimwear

Selfish Swimwear

Naomie Caron

Studio
Montreal, Quebec, Canada

About

Freshly out of fashion school, Naomie was already thinking establishing her own brand. She started by opening a private atelier of custom tailoring where she created unique pieces: red carpet dresses, wedding dresses, outwear, menswear, and eventually swimwear. Observing the lack of comfortable, stylish and quality swimwear, Naomie knew what would be her next venture. Proudly part of the fashion revolution, SELFISH swimwear is a slowfashion brand advocating self love and body positivity.

Why We’re One of a Kind

I am One of a Kind because I not only design, cut and sew my collections, I also want to be an important contributor to the fashion revolution that demands the industry to be more conscious and responsible of their acts and impacts using primarily ethical fabric and honouring labor rights. Thus, my collections are handmade in Montreal of recycled fibres fabric. In addition, I want to help women be more loving of their body and to tear down the obsession of picture perfect body. I am one of a kind because I not only create a product, I create a better future.

Primary Materials

Nylon & lycra (spandex) 100% recyled fibres fabric