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SOHOT Sauces and EuphoriQ Heat were created to Raise your vibration.
After Diane Pinnock graduated from Ontario College of Art & Design as a figurative artist surrounded by 'foodies', chefs and culinary curiosity, " my work began its progression from the inedible to the palatial". From the palette to the palate. "Eating is always a sensual encounter involving taste, touch, sight, sound and intuition. It's art for your throat". Spices do for the palate what color does for the eyes.
In 2004, while living in Kensington Market-Toronto, Diane began creating recipes and sweet spicy sauces, based on "The amazing & cultural diversity that I grew up with." (the East meeting the West, North and South in life and at the table), blending lemon with coriander seeds and garlic, lime with cayenne, fresh garlic, vinegar, ginger root with cane sugar, and a plethora of hot peppers, SOHOT Sauces and EuphoriQ Heat is all about diversity, joy, and raising your vibration at the table and it's gluten free.
Sabrina Ebrahim, took on the role as a Co-owner of Sohot Sauce in 2008.
In this Sales and Direct Marketing role she has been instrumental in taking Sohot Sauce and EuphoriQ Heat to that next level of development by being at the forefront of Retail Sales, Direct Marketing and acquiring Wholesale Accounts and company expansion.
Her creativity with Branding and Packaging has been integral to putting Sohot Sauces on the shelves of over 50 Gourmet Specialty stores and into the kitchens of thousands of retail customers. We wouldn't be where we are today without this gift!
Through fusion, we have created one of the most unique hot sauce products in the world.